The proprietor of the search engine, Gabriel Weinberg, called his little search engine project DuckDuckGo, after the children’s game Duck, Duck, Goose. (Instead of “Just Google it,” think “Just Duck it.”)
DuckDuckGo does not track users.
It doesn’t generate search results based on a user’s previous interests, potentially filtering out relevant information. It is not cluttered with ads. In many ways, DuckDuckGo is an homage the original Google — a pure search engine — and its use is soaring, with searches up from 10 million a month in October 2011 to 45 million this past October.